Email Marketing with Odoo: Simple, Smart, and Seriously Effective

April 30th, 2025
Turn casual browsers into loyal customers. Odoo’s email marketing tools connect you with the right people at the right time.



Email marketing is still one of the best ways to reach your audience - but only if it’s simple to use and actually works. Odoo’s marketing modules make it easy for any business to create, send, and track campaigns that get results.


Odoo’s Marketing Modules: Email & Campaigns

Odoo offers two primary tools for marketing:


​Email Marketing

Send newsletters, promotions, or updates to any list of customers or prospects.


Marketing Campaigns

Automate emails - a series of welcome messages or timed follow-ups with just a few clicks. 


Use one or both, depending on your needs!


Easy Email Creation for Everyone

No design skills? No worries. Odoo uses the same drag-and-drop editor as its website builder, so anyone can create eye-catching, branded emails in minutes. If you can build a web page on Odoo, you can build a campaign email!


Automated Campaigns & Smart Targeting

Want to send different messages based on how people respond? Odoo’s campaign builder lets you set up decision trees and automated follow-ups. Quick responders get one message, slower ones get another - no manual sorting is needed.


Segment your audience by behaviour, purchase history, or any list you want. Send the right message every time.


Hassle-Free Unsubscribes and Compliance

Unsubscribes are automatically handled, allowing you to save time and hassle. As soon as someone opts out, they’re removed from future mailings - no manual updates, no risk of annoying your list.


Connected to CRM and Your Whole Business

Odoo’s marketing tools are fully integrated with CRM, website, and live chat. See which campaigns generate leads, track customer journeys, and manage everything in one place.


Make Work Smarter and Simpler

With Odoo, you can focus on your message - not the tech behind it. Interested? 


Get in touch with us to learn more about what we can do for your team today. 


- Alanna Chen